Management Team
Mark Rockefeller
Owner
Mark grew up in a family dedicated to conservation. His Grandfather, John D. Rockefeller, Jr. first came to Jackson Hole with his three oldest sons including Mark’s father, Nelson Rockefeller, in 1924 and returned in 1926. Because of those two trips Mr. Rockefeller resolved to help preserve the threatened valley, resulting in the creation of Teton National Park. Over the last 20 plus years, Mark has made his own impact on the area by helping to protect over 5 miles of critical and threatened habitat along the canyon of the South Fork, restoring and redeveloping the South Fork Lodge, and working closely with Mike Lawson to help build upon the already established legacy of Henry’s Fork Anglers. Together, Mark and Mike are committed to making sure Henry’s Fork Anglers always remains the finest fly shop anywhere, serving and supporting its customers and surrounding resources with energy, integrity, enthusiasm, and professionalism. In addition, Mark’s passion and commitment to conservation has led him to work with or support numerous high impact and world class conservation organizations including the National Fish and Wildlife Foundation, Henry’s Fork Foundation, Trout Unlimited, Teton Regional Land Trust, The Conservation Fund, The Nature Conservancy, World Wildlife Fund, National Wildlife Refuge Association, and the National Parks Foundation.
Mike Lawson
Senior Advisor
Mike and Sheralee Lawson’s roots are four generations deep in the valley of the Henry’s Fork. They both graduated from Sugar Salem High School in Sugar City, Idaho. He has been living the dream since his father gave him a hand-me-down bamboo fly rod in 1953. His professional fly fishing career started in 1973 when he started a small fly tying business in addition to working as a schoolteacher. Later, he worked as a fly fishing guide for Jim Danskin in West Yellowstone, Montana. He and his wife, Sheralee, founded Henry’s Fork Anglers in 1976. Mike limited his guiding to only a few days a season because he wanted to stay in the shop where he could share his expertise with friends, customers, and colleagues. He sold the business in 1999 but continued to serve as general manager. He is now retired from his management position, but he remains very involved serving in an advisory role. He has written numerous magazine articles and written 3 books including Spring Creeks and Fly Fishing Guide to the Henry’s Fork. He has hosted trips to many of the world’s best fly fishing waters. He has lectured at sports shows, clubs and other angling groups all over the world. Today he lives with Sheralee in a beautiful home overlooking the river they love downstream from St. Anthony.
Sheralee Lawson
Merchandising
Sheralee was born in St. Anthony, Idaho and raised on a potato farm west of town. She received an associate degree in business from BYU in Provo, UT. She spent as much time as possible with her family in the outdoors whenever they could get away from the farm. In 1971 she married Mike Lawson, and her life changed from a farm girl to a fly fishing professional. She has been an icon with the business since its startup in 1976. Her first priority has always been their children, Shaun, Jeanette and Chris. The summer months were very demanding while she divided her time between working in the fly shop and sharing time with her family. She ran the business when Mike was on his speaking tours and hosting fishing groups. As Henry’s Fork Anglers grew her role changed to a specific position as merchandising manager. Her skills are legendary. When you walk into the shop you will immediately notice the fruits of her effort. She has traveled the world to distant fly fishing locations with Mike. In addition to fly fishing, she loves to hike with her friends. She loves her grandchildren and spends as much time as she can with them.
Chris Lawson
General Manager
Chris is the youngest son of Mike and Sheralee Lawson. He was born in Saint Anthony, Idaho but was raised at the HFA fly shop…literally! He spent two years serving a full time mission for the LDS Church in the Houston, Texas area, and graduated from BYU-Idaho with a degree in Recreation Leadership and Business Management. Chris is also an accomplished waterfowl, upland bird, and turkey hunter as well as an archery hunting fanatic. He has been practicing taxidermy since 2007 and specializes in upland game birds and waterfowl. Chris spent eight years as an accomplished full time guide for Henry’s Fork Anglers before he was promoted to Manager of Henry’s Fork Anglers in 2010. He is no longer a full time guide, but runs the occasional overflow trip. He holds an outfitters license in Idaho and Montana with special use permits on three National Forests, Bureau of Land Management, Yellowstone Park, and Harriman State Park. Chris has 3 daughters and 1 son: Ruby, Livia, Daphne, and Oliver.
Kerry Almond
Merchandising Assistant
Kerry Almond was raised in Pocatello Idaho and spent many summers in Yellowstone and in Island Park area. He worked as a manager in the financial services industry until 2008 he decided it was time to pursue his passion in life and went to work for Bud Lilly's Trout shop in 2008. He worked there until the shop sold in 2016. He then started his own guide service that focuses on guide trips in Yellowstone National Park. He came to work for Henrys Fork Anglers in 2018 and is currently our merchandise manager. Kerry has a passion for fishing in wild places and adventure. He enjoys helping people learn to flyfish and has as much fun watching people catch fish as well has catching them himself.
Bobby Holland
Manager - Marketing, IT and eCommerce
Bobby was a full time traveler living in his RV with his family. They spent a few years traveling all over the US seeing many wonderful places. His love for nature has brought him to settle down in our area where he has developed a love for fly fishing and fly tying. He then introduced his daughter and father to the sport. With a long history of technical skills and business operation he joined the HFA team to take our eCommerce to the next level.